Start the conversation
The images I'm about to share with you today are upsetting.
To be honest, I find them downright disturbing. But if you're planning to invest even a single dollar this year, you've got to see them…
…and invest accordingly – or risk losing it all, like most others will.
These Pictures Weren't Taken in the Third World…
Take a good look at this picture:
It's not Syria… not a riot-damaged area of Venezuela… not any of a dozen backwater locations around the world.
It's the Rolling Acres Mall in Akron, Ohio.
This one is from the Hawthorne Plaza Mall in Hawthorne, California:
This one… Cloverfield Mall in Virginia:
Dixie Square Mall in Detroit:
All right here – in America.
Whenever I talk about this, people short circuit. They know it's happening on some level, but malls have been such a big part of the American shopping landscape for so long they just cannot process what's happening.
America's malls are dying and the big-box retailers who once served as "anchor" tenants guaranteed to bring valuable foot traffic through the doors are going with 'em. Or, rather, because of them.
There were more than 35 million visits to malls in 2010, according to Cushman and Wakefield. By 2013, that figure had dropped by 50% to 17 million. The latest projections could drop below 10 million this year.
According to retail analyst Jan Kniffen, one-third of all U.S. malls will fail or be converted to non-retail space within the next decade. Two years ago, that figure stood at 10%.
I think that's conservative and that as many as 50% of all U.S. shopping malls will fail within the next 10 years.
Many investors want to believe Wall Street's hype.
"Sales will be back," goes the rally cry. "Retailers will figure out how to combat the inevitable decline by re-engaging consumers one wallet at a time."
No, they won't.
Rest Easy, Retail
Sales per square foot have dropped by more than 25% over the past 10 years, according to a report published by Green Street Advisors last December. Now it's probably closer to 30%.
Sears Holdings Corp. (Nasdaq: SHLD) would have to close more than 50% of its locations to get back to comparable sales per square foot figures posted 10 years ago. JCPenney Co. Inc. (NYSE: JCP) would have to close 320 locations to do the same thing, according to Forbes.
Nearly 50% of the total value of all U.S. shopping malls is concentrated in just 100 properties, according to Professor Scott Rothbort of Seton Hall University's Stillman School of Business. The other 900 are doomed.
It doesn't matter whether you're talking about the big retailers themselves or the tiny specialty shops that depend on them for ancillary business. They're all going "the way of the dodo" in the next few years.
Any investor along for the ride will get crushed.
Many already are, in fact.
Nordstrom Inc. (NYSE: JWN) is down 31% since December 2016. Sears is down 35% in just under two weeks and 80.35% since I recommended Total Wealth readers short it back in January 2015. I called it "one of the most dangerous stocks on Wall Street," and in January 2014 put it on my list of stocks to avoid at all costs.
The "Retail Ice Age" I talk about so frequently during my television appearances is very, very real.
This will be an extinction-level event for most investors.
But not for you.
That's where the Unstoppable Trend of "technology" comes in.
"Clicks" and Mortar
Online shopping has devastated the physical retail shopping experience.
Just yesterday, for example, I visited a local mall as part of my research for this story. Nearly every shopper had a smartphone in hand.
More than a few I watched bought online and left empty-handed, having fallen prey to the practice of "showrooming" – meaning using a given storefront as little more than a place to examine a product that's then purchased online, and often from an entirely different merchant.
Retailers are trying to fight back, but it's an expensive, uphill battle. Digital shelf displays are growing in popularity because they can be linked to smart phone applications many consumers already use. But the cost of equipping a single location can run well into the six figures. It's a multimillion-dollar, profit-squashing undertaking.
The goal, of course, is to blur the online/offline experience and capture more sales, but I think the consumer-driven initiative is going to backfire. Physical retailers simply can't keep up.
For example, big retailers average 5,000 price changes a month, according to Kevin Robinson, a Department of Defense spokesman for the Defense Commissary Agency, which runs 180 military commissaries. An electronic shelf price tag can handle 3,000 price changes an hour.
If you've ever walked through a store and thought prices were changing as you go from one aisle to the next, you're not imagining things. In fact, there are already experiments underway that will display different prices to different shoppers based on your Internet search history, your phone, and your habits.
It's not inconceivable that you'll be walking along with your spouse or a friend and see two different prices on the same shelf item.
As obnoxious and personally invasive as that thought is, it's also your entry.
About the Author
Keith is a seasoned market analyst and professional trader with more than 37 years of global experience. He is one of very few experts to correctly see both the dot.bomb crisis and the ongoing financial crisis coming ahead of time - and one of even fewer to help millions of investors around the world successfully navigate them both. Forbes hailed him as a "Market Visionary." He is a regular on FOX Business News and Yahoo! Finance, and his observations have been featured in Bloomberg, The Wall Street Journal, WIRED, and MarketWatch. Keith previously led The Money Map Report, Money Map's flagship newsletter, as Chief Investment Strategist, from 20007 to 2020. Keith holds a BS in management and finance from Skidmore College and an MS in international finance (with a focus on Japanese business science) from Chaminade University. He regularly travels the world in search of investment opportunities others don't yet see or understand.