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I want you to think of Christmastime.
I know, I know – it's the dead heat of summer. But bear with me. I promise there's a point here.
When I think of the holidays, a lot of images come to mind…
Mariah Carey on the radio, my wife's signature stuffing roasting in the oven, the crisp smell of a Douglas fir…
Oh, and shopping – lots of it.
Last year, 151 million people shopped during the period from Black Friday to Cyber Monday. Many Americans even rely on this time for their entire lot of holiday gifts and supplies.
Now, what does this have to do with the present?
Well, there's a new day of deals on the horizon, and they are just as irresistible as Black Friday's.
And it's all happening this month.
"Summer's Black Friday" is completely changing the seasonal retail game, just like Black Friday transformed holiday shopping.
And get ready – because this day of deals could drop a triple-digit gain in your wallet by next quarter…
Amazon Prime Day: The Key to Your Next Profit
At midnight on July 15, Amazon.com Inc. (NASDAQ: AMZN) will launch its 5th annual "Prime Day."
"Day," however, is a bit of an understatement. This year, the event will last 48 hours – the longest in its history.
Prime Day is basically an Amazon-specific version of Black Friday, with millions of deals on products all over the world, including especially steep discounts on original Amazon products. And really, it's a way for the online giant to underline its dominance in the world of retail…
With two days full of once-a-year deals on almost every product one can imagine, Amazon is able to use Prime Day to spotlight their own products, rake in new Prime members to add to its current 100 million, and most importantly – boost their quarterly sales numbers.
Now, Amazon keeps its Prime Day sales numbers secret. But last year, the company called the day its "biggest shopping event ever." And something that big is bound to lead to a surge in sales.
Back in April, Amazon reported a record-breaking quarterly profit of $3.6 billion. That's double the profits from the same quarter last year and the fourth quarter in a row that the company broke its own record.
(A quick note: Anyone following along with my newest strategy could have pocketed $210,000 in just 90 days. Get access to this system right here).
Amazon is already on track to break that record again. And now, with a 48 hour-long Prime Day, the retailer's track to profits is even slicker.
After their last quarterly report, Amazon's stock immediately rose 3% in after-hours trading, setting up for a huge profit opportunity.
But here's the thing – Amazon is one of the most expensive stocks in the market. On Wednesday, April 24 – the day before Amazon reported earnings – shares were trading at $1,925. For 100 shares, that would run you a massive $192,500.
Now, that's way over our $500 risk limit. So how could you have taken home a profit on Amazon's quick gain?
Well, we know that options are cheaper than buying the stock outright. But when a stock is almost $2,000, even its options can be out of our price range.
But that's where my loophole trade recommendations come in.
I break these down in detail – and show you how you can use them for yourself – right here.
About the Author
Tom Gentile is one of the world's foremost authorities on stock, futures and options trading.
With more than 25 years' experience trading stocks, futures, and options, Tom's style of trading systems and strategies are designed to help individual investors propel themselves past 99 percent of the trading crowd.