Quick! What do the following have in common?
… Gordon Ramsay
… Kim Kardashian
… Major League Baseball
They're all third-party personalities and licensed brands for one of the hottest turnaround plays I can find in one of the hottest sectors going – mobile gaming.
Best of all, shares are still under $5.
Ordinarily, this wouldn't interest me for a New York minute. My family and I would rather be out living life than watching it or playing games about others living theirs. However, that's not true for millions.
And that's, of course, your entry.
Global game markets are expected to grow to $128.5 billion by 2020, according to market research firm Newzoo. What's more, mobile games are expected to grow from 32% of that market share to 40% or roughly $72.3 billion.
No doubt you know exactly what I'm talking about if you're of a certain "vintage" like I am because the transformation is taking place in front of our very eyes.
This, for example, was going to the museum when you and I grew up:
Source: Public Domain, PxHere CCO
This, however, is what it looks like going to museums nowadays:
Source: David Hughes
This was enjoying the "experience" back in the day:
This is what enjoying – err – "sharing" the experience means today:
Smartphones are taking over our lives, and that means there are some huge profits up for grabs.
Especially when it comes to gaming.
People don't just stand around and talk anymore.
What the two genders play differs, but not by much, as you can see in this slide excerpted from Team Zuckerberg's a.k.a. Facebook's research.
Source: Socialmediatoday.com, Facebook Research
At the same time, development costs are dropping like a rock as online coding libraries, artificial intelligence, and mobile markets grow. Especially when we're talking about "franchise games" involving specific personalities and well-known brands.
It's not uncommon for a celebrity to rake in millions for third-party licensing arrangements. Kim Kardashian bragged on Twitter Inc. (NYSE: TWTR), for example, that her game, "Kim Kardashian: Hollywood" generated $80 million in royalties that went, not surprisingly, right into her pocket.
It's less common, however, for gaming companies to engage in collaborative deals with major studios producing their own content.
Especially creative content.
The Best Turnaround Play to Get In On Now
About the Author
Keith Fitz-Gerald has been the Chief Investment Strategist for the Money Morning team since 2007. He's a seasoned market analyst with decades of experience, and a highly accurate track record. Keith regularly travels the world in search of investment opportunities others don't yet see or understand. In addition to heading The Money Map Report, Keith runs High Velocity Profits, which aims to get in, target gains, and get out clean, and he's also the founding editor of Straight Line Profits, a service devoted to revealing the "dark side" of Wall Street... In his weekly Total Wealth, Keith has broken down his 30-plus years of success into three parts: Trends, Risk Assessment, and Tactics – meaning the exact techniques for making money. Sign up is free at totalwealthresearch.com.