Amazon.com Inc. (Nasdaq: AMZN) has been all over the news recently - and for good reason.
Last Tuesday, Amazon stock skyrocketed to a new all-time high of $1,686.94, and as I'm writing, it's trading over $1,700 - over a 40% gain since the beginning of the year!
On top of that, Jeff Bezos and company announced their recent partnership with Marriott International, where the Amazon Alexa would be used as a "butler" in their hotels.
So it's easy to see what the hype is about when it comes to this retail Goliath.
But I actually want to focus on something else today...
Nearly one year to this day, "Project Athena" was born.
Now, that isn't the name of a secret spy mission - it's the code name given to the $13.7 billion deal buyout between Amazon and Whole Foods.
And based on the numbers, you've got a chance to claim your share of the profits - without sacrificing your hard-earned cash on a single share of the stock.
Here's what I mean...
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Before this deal, many speculated - but had no real idea - that Whole Foods Inc. (Nasdaq: WFM) was in a real bad situation, with rapidly declining sales.
That's when Amazon stepped in to save the day...
And now, it looks like that was one of - if not the - best decisions they could've made.
But, the grocery industry, meaning shares of grocery store stocks, has not done as well since this acquisition took place.
Take The Kroger Co. (NYSE: KR), for example...
After the announcement, KR dropped from $31 per share to $22. It's taken a solid year to reach the mid-point of that trading range ($26). Another grocery stock, Supervalu Inc. (NYSE: SVU) also dropped sharply when the deal was announced, from $29 to $22. And after a full year, the stock still hasn't recovered (currently trading right around $21).
In fact, you could say the grocery industry got "Amazon'ed."
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Amazon is the second most valuable company in the world, with Jeff Bezos sitting at a comfortable $141.9 billion. It's got a hand in almost every market imaginable... from selling household goods, medicines, and electronics to developing award-winning original TV content to cloud computing, to name a few. That's what makes a "fight" with this giant virtually impossible to win.
No matter the industry, Amazon has a way of destroying competitors' share prices since these companies are often unable to compete in terms of price, distribution, shipping, marketing, and operating costs across the board. That's why when it comes to the grocery market, the only exposure I'd want to have right now is through Amazon.
And this price chart is just further proof of why...
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This is a chart of Amazon stock over the past 255 trading days. Now, I'm not going to give sole credit for this rise in price to the Whole Foods acquisition alone.
But I will say this...
Whatever Amazon has got up its sleeve, this buyout has definitely been a huge contributing factor of its success. And that also means you've got a ton of new lucrative opportunities to get in on.
But why throw your money away on shares of an expensive stock like this - around $174,583 per share - when you can flip it instead, using a call debit spread (or what I call a "green loophole trade"). This is a low-cost way to leverage expensive stocks like AMZN without ever buying a single share outright.
This strategy involves buying-to-open a lower-strike call option while selling-to-open a higher-strike call option simultaneously on the same order ticket. Though a loophole trade offers less profit potential than buying straight call options, it reduces your cost further and increases your probability of profit.
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The post Cash in Now on the "Project Athena" Effect appeared first on Power Profit Trades.
About the Author
Tom Gentile, options trading specialist for Money Map Press, is widely known as America's No. 1 Pattern Trader thanks to his nearly 30 years of experience spotting lucrative patterns in options trading. Tom has taught over 300,000 traders his option trading secrets in a variety of settings, including seminars and workshops. He's also a bestselling author of eight books and training courses.