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Facebook Inc. (Nasdaq: FB) is a must-own tech darling stock. In five years, it went from $20 to $195, for an 875% gain.
But it's been giving investors a royal headache lately, dropping from $195 to $150 in two months – a scary, quick 23% correction.
The social media hero, and sometimes villain, is now back up to just below $160.
If you own it, you're probably wondering what to do with it. If you don't own it and you want to buy it, you're probably wondering what's a good price to get into it. Or, if you're a hater and want to see it keep falling, maybe you're wondering how low it can go and how you can make money on it dropping.
Here's how I see the company and the stock right now, and how to play it every which way.
FB's Potential Is Staggering, but So Is Its Problem
Me, I want to buy into FB on this dip. That's why I'm happy to see it scrape lower, so I can buy it cheaper.
The company is the social media $40 billion-pound (in revenue) and $16 billion-pound (in net profit) gorilla in almost everyone's living room. It owns the social media space.
It also owns Instagram, WhatsApp, Oculus VR, and drone-maker Ascenta.
It has 2.2 billion users worldwide.
Think about that: 2.2 billion people are on and using Facebook one way or another.
That's a huge target for advertisers. That's a lot of customers to target for all kinds of sales, besides other sellers' products, products, and services Facebook has yet to introduce.
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Facebook's potential is staggering.
But so are its problems right now.
Call it growing pains. Call it the bane of technology, getting way out ahead of regulations that don't exist for what new technologies bring with them. Call it what you want, just don't expect these problems to go away – ever.
Facebook's biggest problem right now, not that there aren't others and won't be lots more, is how a firm that got access to Facebook users and their friends may have targeted them with political messages, news, and ads to try to influence their voting in the past U.S. presidential election. The same data company, Cambridge Analytica, used Facebook users' data in the UK to try to influence the Brexit vote and in Africa in other elections.
Mark Zuckerberg is testifying before Congress this week to answer questions about Facebook data protections, hacks, how it can be used to influence people, and probably a host of other hard-to-swallow questions.
The outcome of his testimony could shake Facebook to the core if he screws up. Even if he doesn't, he could become the scapegoat for political infighting, which could result in all kinds of new regulations on how social media companies use all the data they collect.
If all goes well, then the stock's probably heading higher again. But I can't imagine Zuckerberg or Facebook is going to come out smelling like a rose.
About the Author
Shah Gilani is Chief Financial Strategist for Money Map Press and boasts a financial pedigree unlike any other. He ran his first hedge fund in 1982 from his seat on the floor of the Chicago Board Options Exchange. When options on the Standard & Poor's 100 began trading on March 11, 1983, Shah worked in "the pit" as a market maker. He helped develop what has become known as the Volatility Index (VIX) - to this day one of the most widely used indicators worldwide. After leaving Chicago to run the futures and options division of the British banking giant Lloyd's TSB, Shah moved up to Roosevelt & Cross Inc., an old-line New York boutique firm. There he originated and ran a packaged fixed-income trading desk and established that company's "listed" and OTC trading desks. Shah founded a second hedge fund in 1999, which he ran until 2003. Shah's vast network of contacts includes the biggest players on Wall Street and in international finance. These contacts give him the real story - when others only get what the investment banks want them to see. On top of the free newsletter, as editor of The 10X Trader, Money Map Report and Straight Line Profits, Shah presents his legion of subscribers with the chance to earn ten times their money on trade after trade using a little-known strategy. Shah is a frequent guest on CNBC, Forbes, and MarketWatch, and you can catch him every week on FOX Business' "Varney & Co."