Barstool Sports is taking their social media clout to another level.
Founder Dave Portnoy helped launch a brand-new ETF called the VanEck Vectors Social Sentiment ETF (NYSEArca: BUZZ).
In true Barstool fashion, the video announcing BUZZ was tacky, tasteless and many think may be the final straw that forces index providers to register with SEC for the first time ever.
But it was effective.