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The Real Reason Amazon Bought Ring

News hit the wires last week that Amazon.com Inc. (Nasdaq: AMZN) has purchased a home security start-up known as "Ring" – reportedly paying $1 billion for the privilege. Predictably, analysts fell all over themselves discussing how this move places Amazon front and center in the home delivery market.

Their thinking, of course, is off the mark. Amazon's after a much bigger and far more profitable prize…

… your life.

I'll get to that in a moment, along with a play that could be Amazon's next target.

If you're not familiar with Ring, you'll probably want to be.