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During the wildly productive portion of his tenure as the head of the Walt Disney Co. (NYSE: DIS), then-CEO Michael Eisner had simple-but-elegant formula for success.
He was obsessive about controlling costs. He repeatedly urged his movie-development folks to focus on "singles and doubles" - instead of on home runs.
And he insisted that the best movie ideas - those with the greatest chances for success - would be so powerful that they could be summarized in two sentences or less...
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