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I don't know about you, but I've been fascinated by the unfolding saga of the Twitter Inc. IPO.
I mean, think about this ...
On one hand, you have a social-networking company whose main product - a free messaging service - has become an integral element of our daily lives. It's a media mainstay, has been neatly folded into corporate communications strategies, and has turned into a sublime marketing and communications tool.
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