Start the conversation
During the late 1990s, as the dot-com boom superheated an already zooming bull market for stocks, the market for investment magazines got to be quite a crowded place.
In addition to the august Kiplinger's and the mass-market Money (which I jokingly refer to as "People magazine" for stocks), there were such savvy new entrants as Dow Jones & Co.'s SmartMoney and Fidelity's Worth, and even some short-lived wannabes as Mutual Funds magazine.
With so many crossovers, it was inevitable that the magazines would often do similar stories - and that, over time, certain "gimmicks" or themes would become ubiquitous.
This is premium content for Private Briefing subscribers only.