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The One Tech Stock That's a "Desert Island Keeper"

During the late 1990s, as the dot-com boom superheated an already zooming bull market for stocks, the market for investment magazines got to be quite a crowded place.

In addition to the august Kiplinger's and the mass-market Money (which I jokingly refer to as "People magazine" for stocks), there were such savvy new entrants as Dow Jones & Co.'s SmartMoney and Fidelity's Worth, and even some short-lived wannabes as Mutual Funds magazine.

With so many crossovers, it was inevitable that the magazines would often do similar stories - and that, over time, certain "gimmicks" or themes would become ubiquitous.

Like the concept of a "desert island stock" or a "desert island portfolio."

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