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We Hope You Were Paying Attention When We Told You This Isn't Just Another GoPro

Back in March of last year, we started to see reports lumping TASER International Inc. (Nasdaq: TASR) - the developer and marketer of innovative body cameras and "evidence management" services for law enforcement that we shared with you in April 2015 - in with stumbling GoPro Inc. (Nasdaq: GPRO).

You see, these Wall Street "insiders" were victimizing the up-and-coming TASER by associating it with the struggles of GoPro, another camera maker - albeit one with a less-defined and less-promising business strategy than TASER.

But I thought the companies couldn't be more different. Sure, GoPro's durable and easy-to-use line of Hero cameras were big hits with "extreme"-sports enthusiasts. But there was no plan to "monetize" those products once the initial sale was made.

After going public in 2014, GoPro stock soared as high as $96.45 - before rolling over. From a mid-summer peak of $65.49 in 2015, GoPro's shares plunged as low as $9.01, a bottom reached back in January 2016. And they haven't done a whole lot since then.

TASER is a completely different story.

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