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"What we're talking about here, Bill, is what I like to refer to as the 'niche-player quandary,'" said Eugene Fram, an international market expert and a professor emeritus for the Rochester Institute of Technology Saunders College of Business."Niche players, by definition, service very carefully defined markets. And that can be limiting. But here's the flipside, the secret most folks don't understand. A niche player can still make it big... if they know how to manage their niche."
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