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The transition into the ultra-competitive smartphone market hasn't gone as planned for e-commerce giant Amazon.com Inc. (Nasdaq: AMZN). According to statistics from online ads network Chitika and comScore, the company isn't likely to surpass 35,000 Fire phone units in its first three weeks on the market. The Fire phone has received a number of lukewarm reviews, and some have panned its ad strategy for using children as spokespersons. Despite the report, shares of Amazon were up almost 2.5% on the day after the company announced a $970 million acquisition of game-sharing platform Twitch Interactive.