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In an effort to rival online marketing giant Google Inc. (Nasdaq: GOOGL) at its own game, Facebook Inc. (Nasdaq: FB) announced plans to unveil a new online ad platform that will help marketers improve their targeting of customers and measurability of digital ad performance. Nicknamed Atlas, the digital program is a modified version of an ad-suite that the company purchased from Microsoft Corp. (Nasdaq: MSFT). Despite Facebook's lofty goals, it still has a long way to go before it can catch up with Google. In the second quarter of 2014, Google reported ad revenue of $14.36 billion, while Facebook added $2.68 billion.