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Following two difficult days this week, U.S. automakers will report September sales. The news comes as Ford Motor Co. (NYSE: F) has lost roughly 10% of its stock value after slashing its 2014 and 2015 profit expectations, citing weaknesses in emerging markets. Meanwhile, General Motors Co. (NYSE: GM) looks for positive momentum after it revealed the number of deaths tied to a vehicle malfunction increased to 23. More cases are under review, leading many to expect the compensation fund set aside by GM is likely not enough.