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Shares of King Digital Entertainment PLC (Nasdaq: KING) plunged more than 20% on news that the company second-quarter adjusted earnings were weaker than expected. The company's quarterly revenues came in at roughly $594 million, short of Wall Street's expectation of $608 million. The company is now fighting a branding problem as its recent rollout of games in China and its much anticipated game Bubble Witch failed to quell investor concerns for the road ahead. Its CEO Riccardo Zacconi has now promised a $150 million dividend for existing shareholders, but it failed to stop yesterday's strong selloff.