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5/7/2015: The International Business Machines Corp. (NYSE: IBM) stock price today is hardly budging after it fell 1.8% yesterday (Wednesday). This shows many don't realize that yesterday gave us one of the most exciting developments to come out of Big Blue in a long time: IBM announced a new partnership with Facebook Inc. (Nasdaq: FB).
IBM and Facebook are looking to create more personalized marketing campaigns for their customers. According to IBM, post-collaboration, users will be able to buy Facebook ads backed by data from both Facebook and IBM’s Marketing Cloud, which includes information such as weather, location, and previous purchase history. The tech giant also informed advertisers that users can take their successful Facebook campaigns to try it elsewhere.
The IBM stock price today is trading around $170.