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Shares of Sapient Corp. (Nasdaq: SAPE) surged more than 41% in pre-market hours on news it would be acquired by French advertising group Publicis SA (NYSE: PUBGY). The $3.7 billion all-cash deal will be announced on Friday. The merger is a big deal for Publicis, the third-largest marketing company in the world. The firm is attempting to keep up with rivals after a botched merger attempt with ad agency Omnicom Group Inc. (NYSE: OMC). That deal was announced in 2013, but the two companies ultimately abandoned the merger earlier this year over cultural differences and managerial differences.