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5/21/2015: Analysts at Morgan Stanley have maintained their bullish view on Amazon.com Inc. (Nasdaq: AMZN), reiterating an Overweight rating with an upward revision in the target price from $450 to $520 under the belief that the existing FY16 consensus gross profit view is 5% too low.
According to the analysts at Morgan Stanley, the e-commerce retailer is facing a drop in its fulfillment cost for the first time in the last five years. Moreover Morgan Stanley believes that the losses faced by the international retail store giant are not that bad and will improve in the coming year. Amazon shares have risen approximately 37% this year.