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Shares of J.C. Penney Co. (NYSE: JCP) surged more than 20% in post-market hours Tuesday on news that the company's same store sales increase more than expected. J.C. Penney reported that Holiday period sales increased by 3.7% over the same period in 2013. Analysts projected same-store sales growth of 2.7% for the period. However, the company is vulnerable moving forward to discounting and increased promotions, like most of its competitors, as it continues to compete against e-commerce channels.