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Shares of NetFlix Inc. (Nasdaq: NFLX) nosedived in post market trading hours on Wednesday, falling more than 25%. The trend continued this morning – NFLX was down another 26% premarket trading. The company reported weak third-quarter earnings and weaker subscription growth. NFLX added only 980,000 U.S. subscribers during the quarter, well below analysts' estimates of 1.37 million. The announcement came the same day that HBO Chief Executive Officer Richard Plepler said his channel plans to create its own streaming service in 2015 to challenge the top sector players like Netflix andAmazon.com Inc. (Nasdaq: AMZN).