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Shares of Google Inc. (Nasdaq: GOOGL) fell to a 14-month low this afternoon, sliding more than 3.4%. The slump came after a JP Morgan Chase & Co. (NYSE: JPM) analyst slashed his estimates on Google's financial performance and lowered his price target to $600. The decline came on the same day that the company announced a new "buy now" button on its shopping sites designed to target the "one click" sale icon of Amazon.com Inc. (Nasdaq: AMZN). Shares of Amazon were down 3.5%. A tech sell-off rattled the sector in the afternoon. Shares of Twitter Inc. (Nasdaq: TWTR) slipped 4.6%; Apple Inc. (Nasdaq: AAPL) slipped 1.3%; and Yelp Inc.(Nasdaq: YELP) slumped more than 6%.