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3/23/15: Twitter (NYSE: TWTR) and IBM (NYSE: IBM) have launched their co-developed data services and developer tools, which will use IBM's cloud-based data analysis services to mine Twitter's data stream. The two companies announced their partnership last October, with the goal of growing revenue at IBM's cloud business and Twitter's data licensing segment.
Twitter admitted in its latest earnings report that 8.5% of its reported MAUs, or 24.5 million "people," were either fake users, bots, or third-party apps. Those fake accounts undermine Twitter's attractiveness as an advertising platform, but this partnership with IBM is a step toward organizing Tweets into useful information so that developers can create apps that filter and extract the data they need.