11 Main Alibaba

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What This New U.S. Retail Site Means for Upcoming Alibaba IPO

With the Alibaba IPO still several months away, the Chinese e-commerce firm took a major step toward increasing its brand awareness in the United States yesterday (Wednesday) when it launched the website 11main.com.

11 Main connects boutiques and small-store owners directly to consumers and allows these businesses to create their own pages on the site.

The website brings a new layer to Alibaba’s business, but more importantly, it brings the Chinese giant to the U.S. before its IPO...