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Unveiled today in Seattle, the Amazon.com Inc. (Nasdaq: AMZN) Fire Phone is everything the rumors promised and more, but there was one surprise - the price.
Instead of offering the Amazon Fire Phone at a nominal $99, the online retail giant is charging $199 for its 32-gigabyte model and $299 for its 64-GB model.
And those are the subsidized prices. AMZN is also selling the Fire Phone at unsubsidized prices: $649 and $749, pitting it directly against the high-end iPhone 5S and the Samsung Galaxy S5.