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5 Reasons Why Amazon's (Nasdaq: AMZN) Prime Price Hike Was Necessary, Reasonable, and Will Boost Amazon Stock (Nasdaq: AMZN)

Amazon.com stock (Nasdaq: AMZN) stands to get a boost from a move it implemented this morning (Thursday). We'll call it "Operation Prime."

Around 8:30 a.m. EST, Amazon Prime members received the following email, notifying them of a 25% price increase from $79 per year to $99 per year, effective upon membership renewal.

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