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AAPL shot past its previous intraday high record of $644 by reaching $648.19 during Friday's session. The close of $648.11 easily broke the $636.23 record closing price set on April 9.
Today (Monday) Apple stock is up more than 1% in early trading, reaching an intraday high of $656.35.
That's hardly what many investors expected after Apple reported on July 24 that it missed on its June quarter earnings and offered weak guidance for the current quarter.
After that Apple stock dipped into the $570 range several times before quietly starting its climb back to its previous high.
Since those lows of late July, AAPL has soared 12% -- more than twice the rise of the Standard & Poor's 500 index and almost triple the performance of the Dow Jones Industrial Average.
How can this be? Why are investors so high on a company that hasn't really done anything spectacular lately?