AAPL) dividend will make the stock even more attractive while expanding the pool of potential investors.
Apple announced Monday that starting in September, it will pay a $2.65 quarterly dividend.
Apple also announced a $10 billion stock buyback program to be conducted over three years, beginning in September.
The stock buyback was a bigger surprise to analysts. While too small to move the stock significantly, Apple CEO Tim Cook said the intent is to avoid earnings-per-share dilution from future shares issued to reward employees.
The Cupertino, CA company's enormous pile of cash and investments - over $97 billion as of the end of 2011 - had led to increasingly strident calls for an Apple dividend in recent years.
Yet despite today's investor-friendly moves, some think Apple could have done more.
apple inc dividend history
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