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Featured Story
Apple Car Rumors Suggest AAPL Is Really Doing This
Speculation about a potential Apple car again ran wild over the weekend, sparked by a report in The Guardian that the iPhone-maker had found a place where it could secretly test it.
It's tempting to think a self-driving, all-electric Apple car is in the pipeline. And without a doubt, Apple has the financial resources to pull it off. But strategically, it doesn't make sense.
Speculation about a potential Apple car again ran wild over the weekend, sparked by a report in The Guardian that the iPhone-maker had found a place where it could secretly test it.
It's tempting to think a self-driving, all-electric Apple car is in the pipeline. And without a doubt, Apple has the financial resources to pull it off. But strategically, it doesn't make sense.