For Sir John Marks Templeton, the road not taken really did make all the difference in the world.
A true contrarian, the legendary investor became a billionaire by "avoiding the herd".
He bought low, sold high, and was always working against the grains of extreme bullish and bearish sentiment.
In fact, it is when the streets were the bloodiest that Templeton became the most eager to invest.
It was at these moments of what Templeton called "points of maximum pessimism" that he began to wade in snapping up rock bottom bargains along the way..