breast cancer self detection
It's the tale about how a chance event saved her life and signaled the start of an exciting "biodata" investment story that may finally come to fruition in 2013.
It started in 1993, when Lindsay was just 24 year old nurse at an Ohio hospital.
She came across a flier about an experimental study of a new breast-cancer screening system. She nearly threw the paper away, because she didn't think the study applied to her.
After all, she was a good 15 years younger than the age at which most U.S. women begin getting mammograms (special chest X-rays designed to spot cancer in its early stages).
So she really had no reason to worry about breast cancer. She signed up anyway.
In the study, Lindsay tested an interesting wearable device - think of it as the type of sports bra a female runner might wear - that monitors vital health data. It works by using thousands of embedded sensors to check the heat of breast tissue and compare that with data about the correct temperature for healthy cells.
These thermal "fingerprints" are designed to detect cancer years before it would be large enough for a mammogram or self-exam to spot it.
Lindsay wore the bra for 24 hours, during which time it gathered data and sent it to her doctor.
The results were alarming. There was indeed abnormal tissue in her breasts. Three more costly tests confirmed it: She had a very aggressive form of cancer. The early detection helped her get early treatment.
But had she thrown that piece of paper away, Lindsay would most likely have been a cancer victim instead of a cancer survivor.
That's why today, at 45 years old, Lindsay is helping to spread the word about the small startup firm whose sensor-laden "smart bra" saved her life.
And here's the company that helped her beat cancer...