Coca-Cola (NYSE: KO) has watched sales of its signature beverage slip for a decade and now sales of Diet Coke were down 6.8% in 2013.
Instead of focusing on other brands or expanding its product portfolio, Coke plans to throw billions of dollars behind these slipping beverages. Investors have to be worried by this approach as Coke throws money at a decade-long trend.
Coca-Cola (NYSE: KO) has watched sales of its signature beverage slip for a decade and now sales of Diet Coke were down 6.8% in 2013.
Instead of focusing on other brands or expanding its product portfolio, Coke plans to throw billions of dollars behind these slipping beverages. Investors have to be worried by this approach as Coke throws money at a decade-long trend.
