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Why Ford (NYSE: F) Stock is On a Roll

For three decades now, I've trusted Fords.

I got my first used Ford Escort as a college kid, drove it for years, then passed it down to my younger brother.

I bought a brand-new red Mustang in the late 1980s - and still regret ever having sold it.

I've since had an Escort wagon, which died only because the guy who changed the oil didn't put the cap back on the oil pan when he was done.

And I just bought my latest Escort - a 2001 model with more than 95,000 miles on it. I have every reason to believe that with proper TLC, it'll go to at least 200,000.

How I went from a new Mustang in the late '80's to a 12-year-old Escort - a car Ford doesn't even make anymore - that's another story.

But you get the picture. I believe in the Ford brand.

And I'm not alone.

Indeed, Ford leads the auto industry in brand loyalty, with a rate of 65.1%, the automotive analyst Polk reports.

Wishing I had Bought Ford Stock

If only I had bought Ford Motor Co. (NSFE: F) stock back when I bought my first Escort.

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Hot Stocks: General Motors Co. (NYSE: GM) Marks Turnaround With First Full Year of Profits Since 2004

After suffering through years of enormous losses and one of the biggest bankruptcies in U.S. history, General Motors Co. (NYSE: GM) yesterday (Thursday) posted its first annual profit since 2004.

The Detroit automaker said it earned $4.7 billion in 2010, compared with a $21 billion loss posted by the current GM and its pre-bankruptcy predecessor in 2009.

"Last year was one of foundation building," Chairman and Chief Executive Officer Dan Akerson said in a statement. "Particularly pleasing was that we demonstrated GM's ability to achieve sustainable profitability near the bottom of the U.S. industry cycle, with four consecutive profitable quarters."

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