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There's More to the IPO Market Than Facebook (Nasdaq: FB)

Admit it, you love the Facebook IPO (Nasdaq: FB).

Besides its $100 billion-plus stock valuation, the social media company has over 900 million active users worldwide.

Plus, at $16 billion, Facebook will go down as the second largest U.S. IPO ever, trailing only Visa's $17.9 billion deal in 2010.

But let's not forget, this isn't the first IPO that's gotten a ton of attention, and it won't be the last.

In fact, the hype surrounding Facebook stock is overshadowing the entire IPO market, clouding the big picture, and perhaps, some worthwhile investments.

So let's take a look at what else has been going on in the IPO market and what's coming up that deserves your attention.

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Investing in IPOs: Why You Should Think Twice About Facebook (Nasdaq: FB)

Ever since the Dutch East India Company became the first to issue stocks and bonds to the public in 1602, investors have seen initial public offerings (IPOs) as the road to riches.

The current hype surrounding the Facebook IPO is just one example.

But investors tempted by Facebook (Nasdaq: FB) may want to think back to the dotcom craze of the late 1990 s. You'll remember it spawned a feeding frenzy among investors chasing after internet IPOs on an almost daily basis.

It wasn't long before investors on Main Street took the bait after watching hordes of new college graduates in Silicon Valley become instant millionaires.

But as companies with unproven business models executed massive IPOs with sky-high prices, every day investors who succumbed to the siren call got clobbered. for instance, raised $82.5 million in an IPO in February 2000 before imploding nine months later. And stock went from a high of $84 per share in 1999 to a low of just 9 cents per share in February 2001.

In both cases, small investors were left holding the bag. The point is IPOs have always been high-risk, high-reward.

So, what is an IPO anyway? How do people get rich-and go broke-- so fast? And, more importantly, should you invest in an IPO like Facebook for instance?

Here's what you need to know...

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The Facebook IPO Facts: The Good, The Bad and The Ugly

Face it, you want it. It seems that everyone wants a piece of the Facebook IPO.

But, can you handle the truth? Will the hyped sensationalism be a boon or a boondoggle?

I'm not going to tell you what to do, whether you should buy Facebook sooner rather than later. That's up to you.

However, I will tell you that I won't be buying it right away, but, I will be buying it if...

First though, here's the good the bad and the ugly truth about the company, the IPO and owning "FB."

The Good News About the Facebook IPO

The good news is overwhelming if you're Mark Zuckerberg, any of the company's founders, executives, or venture capital backers, many of whom own Facebook stock (Nasdaq: FB) at a dollar a share.

So far, the target range the stock is expected to be priced at--which was originally $28-$35/share-- has been raised to between $34-$38.

And it could very well go higher before tonight's pricing deadline. The amount of shares to be floated is being raised too.

That's all good news for the insiders, the underwriters and the company itself.

FB is causing its own IPO hype, partly because it will be the largest IPO in U.S. history, in terms of the value it will put on the company, which will likely approach $100 billion. However, Visa in 2008 and GM in 2010 will have raised more money on their IPO debuts. (I know, calling GM's IPO a debut is strange to me too.)

Facebook will raise at least $13 billion (at the lowest end of the price and share offering range) and bank some $9 billion in cash on its balance sheet. That's good news.

But better than that, the company will now have a huge hoard of stock as currency to use to buy up companies and technology to advance its master of the social media universe status.

The other good news is that...

Facebook's IPO Price Too High? Not For The Woz

The Facebook IPO just got big-name support from the tech world.

Apple Inc. (Nasdaq: AAPL) co-founder Steve "The Woz" Wozniak said in an interview with Bloomberg Television that he would invest in Facebook, regardless of the price.

Wozniak, who built the first Apple computer with Steve Jobs and co-founded the company with him in 1976, also commented in the May 12 interview that he thought Facebook founder Mark Zuckerberg combines the talents of the late Jobs and of Wozniak himself.

"I was thankful to have a partnership with Steve Jobs and I see Mark Zuckerberg closer to the combination of us," said Wozniak. "When he speaks he speaks with a lot of idealism for the users and a lot of good ideas for the product overall."

The favorable Facebook fodder came just as Facebook upped its projected IPO price from $28 - $35 per share to $34 - $38 per share. That gives the social networking company a valuation exceeding $100 billion.

Facebook stock (Nasdaq: FB) is slated to start trading Friday.

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Facebook Takes a Step Closer to Its Own Search Engine

And Facebook's reach grows bigger...

Microsoft (Nasdaq: MSFT) announced this week it is revamping its Bing search engine to include content from Facebook and other social media platforms.

The move introduces a new sidebar to Bing, which aims to connect users with friends and other aficionados who can provide help, assistance and advice related to the performed search.

The Redmond, WA-based Microsoft said the foray is based on the fact that "90% of people consult with a friend or expert before making a decision."

The venture will hopefully give Bing some bang. Data reveals that Bing has about 15% of the U.S. search market, while Internet search behemoth Google (Nasdaq: GOOG) commands a 66% portion. Microsoft is hoping many will likethe new element and it will entice people to favor Bing when Web searching.

The new service will appear to the right of all search results, and will highlight a feature dubbed Friends Who Might Know.

Microsoft wrote on its blog, "Bing suggests friends on Facebook who might know about the topic-based on what they "like," their Facebook profile information, or photos they have shared so you can easily ask them about relevant experiences and opinions. For example, if you're searching for diving spots in Costa may discover that one of your friends knows a great spot, based on photos from their last trip."

Bing will also flag other topic "specialists," identified from their posts on Google's social network Google+, Twitter, Foursquare, LinkedIn and Quora.

The feature will roll out shortly in the United States, according to Microsoft. The company did not comment about other locations.

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Facebook App Store Will Boost Popularity, Profit

Is there anything Facebook can't or won't do to keep its massive user base happy?

The social network giant just announced plans for a new Facebook App Store where Facebook friends can purchase games and other applications on its heavily trafficked site.

The new Facebook App Store, which will be formally known as the Facebook App Center, will feature applications for web browsers, and be available via the Apple Inc. (Nasdaq: AAPL) iPhone, Android smartphones, PCs and tablets.

The move will provide a platform for software developers to sell their products on the social site.

With over 900 million users worldwide, the new Facebook App Center opens up an alluring venue for developers and entices the social networking Web site's scores of members to keep coming back for new, current and popular applications.

Facebook's App Store is being launched in the midst of the company's highly anticipated, much-hyped initial public offering, expected on or around May 18.

And the Facebook App Store in not merely in the works, it is set to roll out in the next few weeks.

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Facebook IPO Roadshow Continues without Retail Investors – and Zuckerberg

Facebook Inc. (Nasdaq: FB) launched its roadshow Monday in New York, with planned stops at several prominent U.S. cities before the trip ends.

Spotted sporting his trademark hoodie, 27-year-old CEO and founder Mark Zuckerberg was present at the heavily attended event in NYC.

But on Tuesday, as hundreds herded into Boston's Four Seasons hotel, Zuckerberg was nowhere to be seen.

"It's too bad Zuckerberg wasn't there. It was kind of disappointing," H. Scott Smith, senior equity analyst at Game Greek Capital, told the Boston Herald.

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Facebook IPO Price Range Values Company Near $100 Billion

A Facebook IPO price range has been set, valuing the company at approximately $85 to $95 billon, The Wall Street Journal reports.

Facebook has set a range for its initial public offering of $28 to $35 per share. At that price level, the social network giant would raise just over $10 billion.

Those lofty numbers would put Facebook on the path to becoming the most valuable Internet company in the United States.

The price range is surprisingly lower than what many industry analysts had expected. The consensus was closer to $40 per share.

Greencrest Capital Management analyst Max Wolf told MSNBC that Facebook most likely subdued the price range for the storied IPO due to recently passive mood surrounding the markets.

"It feels to me that as market sentiment gets less bright, people are getting more nervous," said Wolf.

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The Facebook IPO: What's Next

We may be just two weeks away from the Facebook IPO. Retail investors waiting to get their hands on Facebook stock can do so May 18, according to a report from The Wall Street Journal. It's not final – dates commonly change with IPO debuts. Facebook is still in the process of finalizing its regulatory […]

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Facebook Ventures Into New Territory with Organ Donor Status

Facebook is now in the business of saving lives, with another change it hopes all of its members will move swiftly to "like."

The social network behemoth announced Tuesday morning a plan to encourage its millions of friends to start advertising their organ donor status on their Facebook pages. Facebook hopes the status update will create a kind of gentle peer pressure that will urge its 161 million U.S. members to add their names to the list of registered donors.

More than 114,000 people in the United States, and millions more worldwide, are waiting for life saving heart, liver or kidney transplants. On average, 18 die per day because there aren't enough organs for transplants.

Facebook aims to change that.

The status change is being rolled out first in the U.S. and the United Kingdom, where Facebook has some 30 million members.

Plans are to add other countries in the coming months.

Facebook CEO and founder Mark Zuckerberg said in a statement, "We never could have anticipated that what started as a small network would evolve into such a powerful tool for communication and problem solving."

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Profit Falls Ahead of Facebook IPO – Will Investor Interest Follow?

Is this the first sign of trouble for the Facebook IPO?

The social media giant, now in the final weeks before its long awaited IPO filing, announced Monday that first-quarter profit and revenue has slipped since the end of 2011.

Facebook (Nasdaq: FB) disclosed in a regulatory filing that profit fell 32% from the previous quarter to $205 million. Revenue dropped 6% to $1.06 billion. Sales were up 45% -- slower than the 55% sales growth in the last quarter.

Expenses surged on costs related to data center building and workforce growth as the company manages its increasing subscriber base that's climbed to 901 million users worldwide. Expenses soared to $677 million - nearly double what they were a year ago.

Facebook also blamed the drop on "seasonal trends" in advertising and user growth in regions that bring in less revenue per subscriber.

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Facebook IPO Date: May 17 Might Be the Magic Day

Here's some news devout Facebook followers and savvy investors are sure to "like" - don't write it in ink just yet, but looks like May 17 could be the Facebook IPO date.

While Facebook (NASDAQ: FB) refused to comment, "multiple sources close to the company" say that is the date, according to TechCrunch.

Ever since Facebook filed the necessary papers to go public in February, speculation has run rampant as to the exact timing. Late spring sprung up as the most likely time, but no precise date was set.

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Sorry, NYSE: Facebook (NASDAQ: FB) Will Trade on Nasdaq

Investors finally have the answer to where Facebook Inc. will choose to list shares when the social media powerhouse starts trading this year.

Say hello to NASDAQ: FB.

Facebook had no comment as to why it chose Nasdaq. The news was reported in The New York Times citing a source speaking on anonymity.

Facebook plans to raise up to $5 billion in its initial public offering (IPO), which it filed for Feb. 1. It's expected to start trading in May.

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