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    Ask any bioscience researcher about leading trends in medical science, and at some point, you're likely to hear a lot of enthusiasm around the phrase personalized medicine.

    That's treatment based on the individual's particular disease state, risk factors, and most importantly, genetic profile. And it's already yielding unheard-of profits for traders and investors.

    As scientists reach the discovery limits of "one-size-fits-all" drugs and the ailments that respond to them, such as infections and circulatory diseases, they find themselves up against tougher, wilier, more intractable challenges... Full Story

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