We're sharing this edition of Private Briefing with you because it contains some of Bill's best insight into what turns good companies into great ones - and how you can profit from them. Bill's readers profit from analysis like this all the time...
During the 30 years I've spent as a business journalist and financial columnist, I've developed a long list of personal axioms that have helped me identify "Best of Breed" investments.
These axioms touch on such topic areas as finance, marketing, intellectual property, and even competitive threats. But some of the most important of my personal investment aphorisms have to do with leadership and a company's management team.
And leadership starts with the CEO.
As one of my precepts holds, "A good CEO can create a very strong company. But a great CEO can create an empire."
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