As more and more IPOs hit the market this year, one question often gets overlooked: what happens during the IPO roadshow process?
The "dog and pony show" is one of the many steps that a company goes through in marketing its IPO.
By Alex McGuire, Associate Editor, Money Morning • @AlexMcGuire92 -
As more and more IPOs hit the market this year, one question often gets overlooked: what happens during the IPO roadshow process?
The "dog and pony show" is one of the many steps that a company goes through in marketing its IPO.
Here's a detailed breakdown of what happens during the IPO roadshow process...
By Alex McGuire, Associate Editor, Money Morning • @AlexMcGuire92 -
As more and more IPOs hit the market this year, one question often gets overlooked: what happens during the IPO roadshow process?
The "dog and pony show" is one of the many steps that a company goes through in marketing its IPO.
Here's a detailed breakdown of what happens during the IPO roadshow process...