When Apple Inc. (Nasdaq: AAPL) announces new products or updates to existing products, it sends shock waves out into the tech world.
Apple's ability to alter the fate of other tech companies was on full display at the June 11 WWDC 2012 keynote.
Apple's enormous revenue - about $160 billion annually and rising - means generous and steady profits for its partners and suppliers. A new deal with Apple often gives a tech company's stock a nice pop.
But it also explains why tech companies dread losing a relationship with Apple.
Investors that may not want to buy Apple often use the Cupertino, CA company's partners as proxies. It can be a profitable strategy, but a risky one - Apple often drops partners with little or no warning.
Apple's announcements at WWDC created a fresh set of winners and losers. Let's have a look at what happened: