After speculation last week that online real estate search engines Zillow Inc. (Nasdaq: Z) and Trulia Inc. (NYSE: TRLA) would combine their assets for a merger, the companies made this move official before markets opened this morning (Monday).
Trulia stock opened up 12% on the announcement, and Z opened down 4.2%.
But long-term, here's why this deal will fail to improve the new company's profitability...
After speculation last week that online real estate search engines Zillow Inc. (Nasdaq: Z) and Trulia Inc. (NYSE: TRLA) would combine their assets for a merger, the companies made this move official before markets opened this morning (Monday).
Trulia stock opened up 12% on the announcement, and Z opened down 4.2%.
But long-term, here's why this deal will fail to improve the new company's profitability...
