Internet stock trading has soared in popularity recently - but most investors still are not well versed in how to find the best online broker for their needs.
Finding an online broker may seem easy. Nowadays, all the resources you need are at your fingertips, 24 hours a day, seven days a week. There are many reputable sites that have become household names.
While you may recognize the E*Trade (Nasdaq: ETFC) from the catchy commercials it runs during the Superbowl, you might find you fall short of actually knowing if E*Trade is a good broker for you.
When it comes down to it, selecting an online broker requires some serious thought. Several factors must be weighed, and what is good for your neighbor, brother, or co-worker might not be the best option for you.
These brokers provide a service, but a personal one; it is more akin to choosing a doctor than choosing a restaurant or drycleaner.
Here is a three-step breakdown of what to consider when picking the best online broker for you: