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Coca-Cola Follows PepsiCo's Lead and Buys Its Largest Bottler

By , Associate Editor, Money Morning -

The soda rivalry continues as Coca-Cola takes a page out of PepsiCo's playbook.

The Coca-Cola Co. (NYSE: KO) plans to buy the North American operations of its largest bottler Coca-Cola Enterprises Inc. (NYSE: CCE) in a $12.3 billion deal. This move comes 24 years after Coca-Cola separated from bottling giant CCE, and six months after PepsiCo's similar purchase of its two largest bottlers.

Coke's initial strategy of separating market and beverage development from product and distribution was initially used to free up the segments' respective balance sheets, while using regional bottlers as a gateway to local retail markets. However, changes in consumer tastes have led to a decline in soda sales, meaning business must change, too.

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Investment News Briefs

By , Money Morning -

With our investment news briefs, Money Morning provides investors with a quick overview of the most important investing news stories from all around the world. Alcoa Earnings Rallies Stock; Retailers Post Strong September; Initial Jobless Claims Hit 9-Month Low; ECB and BOE Leave Rates Unchanged; PepsiCo Beats 3Q Estimates; CEO: China Auto Market to Cool; […]

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The Five Stocks to Watch This Week

By , Managing Editor, Money Morning -

The earnings season beginning today (Tuesday) is shaping up to be an important one, as it could have a significant impact on a struggling stock market rally. Since the stock market rally reached a pinnacle nearly two weeks ago, the Dow Jones Industrial Average has lost about 3.3% while the Standard & Poor's 500 Index […]

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Dividing to Conquer: Pepsi Shifts Organizational Structure and Management to Focus on Emerging Markets

By , Money Morning -

By Mike Caggeso Associate Editor With ambitious plans for overseas sales and continued growth abroad, PepsiCo, Inc. (PEP) is reorganizing and adding senior-level managers to capitalize on opportunities outside of North America. Previously, Pepsi was comprised of PepsiCo North America (with its own three divisions – Frito-Lay North America, PepsiCo Beverages North America and Quaker […]

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Pepsi 'Goes Red' in China

By , Chief Investment Strategist, Money Map Report -

By Keith Fitz-Gerald Contributing Editor Sometimes it's better to invest in the hungry underdog than in the satisfied leader, and nowhere is that more clear than with Pepsi and Coke in China. In a story that received only passing coverage here in the U.S. market, Pepsi recently 'went red' in China – as in Coca-Cola […]

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