It's a world where hackers and thieves will do anything to get access to your bank account, social security number, home address, lists of contacts and other secret data.
And the truth is every time you head onto the Internet you are vulnerable-especially when using a mobile device.
That's why I have my eye on a small, fast-growing tech leader that is about to capitalize on the security threats that are targeting the huge increase in mobile commerce.
Because if anyone knows how to make money in mobile security it's the leaders of AVAST Software.
Based in Europe, AVAST now protects about 160 million mobile phone users against viruses, malware, hackers and other cyber thieves. With clients in nearly every single country in the world, AVAST is the leader in this growing sector.
In fact, in just the last 30 days alone, AVAST says it has blocked 118 million wireless attempts to access infected Websites.
Now you know why so many tech observers have their eyes on AVAST's upcoming IPO....
Unlocking the Value Of the AVAST IPOThe firm expects to go public tomorrow morning on the Nasdaq, priced between $9 and $11 a share under the ticker AVST. At the midpoint of the pricing range, that would give AVAST a market cap of about $850 million.
But here's what I like about AVAST: It has an ingenious way to attract its clients. It employs the "freemium" business model. Using free offers it captures millions of users and converts them to high-margin paid products.
So far, this "freemium" approach has worked like a charm. Over the last six quarters, AVAST has had an average operating profit margin of 37.5%.
For Avast, this much is clear -- the company has found a niche with a lot of room for more growth.