J.C. Penney Company Inc.’s (NYSE: JCP) 36-year-old tale will likely continue in tragedy today (Wednesday), as it is projected to report a $0.81 per share loss in its Q4 2013 earnings after the bell.
That would notch a $239.15 million net loss, compared with a loss of $427 million, or $2.51 cents per share, in the same quarter last year, according to a survey of analysts by Thomson Reuters.