The aerospace industry's biggest annual air show is being held this week outside of London, where it holds court every other year, alternating hosting duties with Paris. The show is expected to be a profitable one for Boeing and Airbus as leasing companies and airlines place orders to expand and upgrade their fleet.
The industry giants were upbeat entering the show, expecting orders to showcase a healthy post-crisis aircraft market.
"You'll be surprised by some of the announcements we'll make," Airbus Chief Operating Officer John Leahy said at a press conference in London on July 17. "The world economy is turning around. I would have told you maybe four, five months ago that maybe we wouldn't have announced many orders, if any, at the air show. Now we're going to announce quite a number."
Since the show kicked off, Emirates Airline of Dubai - the largest major airline in the Middle East - ordered 30 of Boeing's 777 jets in a deal worth nearly $7 billion.