If you haven't seen the San Francisco Bay Bridge lately, you're missing out.
Right now, the 1.8 miles of the bridge's western span are adorned with more than 25,000 bright LEDs in a display designed to dazzle the millions who see the landmark bridge at night. It's an art installation called "The Bay Lights."
But there's more to this exhibit than public art and tourist appeal. From flashlights and cars to billboards and retail stores, LED lights are now turning up everywhere. And there's a very good reason - they're technically superior to old-fashioned incandescent bulbs in a number of ways.
Here's my analysis of the industry, what's next, and the exciting company that's already profiting.