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Don't Buy into the Hype That Sent Zillow (Nasdaq: Z) and Trulia (NYSE: TRLA) Soaring

By , Associate Editor, Money Morning • @JimBach22 -

Z

Real estate websites Zillow Inc. (Nasdaq: Z) and Trulia Inc. (NYSE: TRLA) saw their stocks soar yesterday (Thursday) on rumors that the sector's top two leaders would merge.

Together they lead the sector in real estate search traffic, but that doesn't make them a dream couple.

In fact, both companies share a trait that should send investors running in the opposite direction...