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Trulia Stock (NYSE: TRLA) Rises 12% on Zillow (Nasdaq: Z) Deal - but Trouble Ahead

Trulia stock

After speculation last week that online real estate search engines Zillow Inc. (Nasdaq: Z) and Trulia Inc. (NYSE: TRLA) would combine their assets for a merger, the companies made this move official before markets opened this morning (Monday).

Trulia stock opened up 12% on the announcement, and Z opened down 4.2%.

But long-term, here's why this deal will fail to improve the new company's profitability...

Don't Buy into the Hype That Sent Zillow (Nasdaq: Z) and Trulia (NYSE: TRLA) Soaring

Z

Real estate websites Zillow Inc. (Nasdaq: Z) and Trulia Inc. (NYSE: TRLA) saw their stocks soar yesterday (Thursday) on rumors that the sector's top two leaders would merge.

Together they lead the sector in real estate search traffic, but that doesn't make them a dream couple.

In fact, both companies share a trait that should send investors running in the opposite direction...

Stock Market Today: FB Gains Offset by CAT Losses; Z and TRLA Zoom

stock market today

Stock market today, July 24, 2014: U.S. markets were mixed on Thursday on lackluster economic data. Industrial giant Caterpillar Inc.'s (NYSE: CAT) poor quarterly report offset gains from Facebook Inc. (Nasdaq: FB). Shares of Caterpillar were off more than 3% after the company raised its yearly outlook but posted a quarterly decline. Shares of Facebook were up more than 6.5% hitting a new intraday record.

And here are the top stories that affected the stock market today…