Alphabet Inc. (Nasdaq: GOOGL) revealed a slew of new gadgets at a press event in San Francisco on Wednesday. The products included a pair of headphones that can translate up to 40 languages in real time, two new Google Home devices - a premium version and a miniature one - and, perhaps most notably, the new Pixel 2 smartphone.
These aren't exactly game changers. Each product goes up against an established industry leader made by one of the other big-name tech companies: Amazon.com Inc. (Nasdaq: AMZN) for the speakers, Apple Inc. (Nasdaq: AAPL) for the headphones and the smartphone.
But Money Morning Director of Technology & Venture Capital Research Michael Robinson says the new Pixel phone doesn't need to be an "iPhone killer" in order to be successful for Alphabet. He joined CNBC World on Wednesday to outline the company's real key to success.
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