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Expectations of positive earnings have propelled the Dow to 26,000 - just nine trading days after it hit a record 25,000.
Analysts expect strong earnings nearly across the board, which will propel stock prices and bring broader markets to more all-time highs.
But if you're just looking at earnings, you're missing the big picture...
That's according to Money Morning Chief Investment Strategist Keith Fitz-Gerald. Keith is a 35-year market expert who's provided readers with the highest-quality investment guidance for 10 years now.
He appeared on Fox Business Network's "Varney & Co." on Monday, where he explained to viewers why earnings alone aren't the only thing to watch in the coming weeks...
He said too few investors are paying attention to this one factor - which means you can use it to stay ahead of the crowd:
"Stunningly Massive" Profit Opportunities Now
Using a strategy derided as "crazy," Keith gave his readers the chance to bank 313% in average gains per week (including partial and full closeouts).
And the gains are accelerating at an astonishing pace now...
Don't Miss: Sign up for free alerts every time Keith Fitz-Gerald releases a new recommendation by clicking here.