It's allowing children to use the site.
This spells huge growth for Facebook - and huge opportunity for investors.
"They already have one out of four men, women, and children on the globe on Facebook," Money Morning Technical Trading Strategist D.R. Barton, Jr., said on FOX Business Network's "Varney and Co." on Monday. "And now they're giving parents a reason to put their kids on to grow that number even further."
Just on Monday (Dec. 4), Facebook launched Messenger Kids, an app that lets children communicate with their friends online with stickers, filters, and drawing tools. Full of parental controls and created with the help of the National PTA, the app is marketed as a safe way for children to use social media.
On its website, Facebook promises "More fun for kids, more control for parents."
Indeed, despite Facebook's 13-and-up age restriction, many children are already on Facebook proper. By creating a separate, safe, ad-free environment, Facebook is encouraging parents to take an "if you can't beat 'em, join 'em" stance when it comes to their youngsters' social media presence.
Facebook's Making the Right Move
This is precisely the market Facebook wants to be targeting for its next leg up and continued dominance of online advertising for years to come.
Children between the ages of five and 12 number roughly a billion strong worldwide, according to the U.S. Census Bureau. That's over 13% of the global population.
And according to a Facebook-run study by research firm Dubit, 93% of U.S. children have access to a smartphone or tablet, reported Forbes.
"They are a juggernaut," D.R. said.
Check out the entirety of his discussion with Stuart Varney in the short video below, then read on for the trading strategy he couldn't share on television...
What D.R. Didn't Say On Air
Yes, FB is a good investment. It's shot up nearly 50% year to date, and it likely still has a long way to run.
But those gains are nothing compared to the gains D.R. has been showing his own readers.
We're talking gains like 170.8% in under two weeks.
Or 922% in just 20 days.
One reader made $185,253 in just eight days using D.R.'s recommendations.
You see, D.R. is a retired chemical engineer for DuPont, which means he's an expert in math and physics. And he has combined his mathematical prowess with his market expertise to create a system that can correctly identify massive profit opportunities.
So while D.R. may be guiding Varney's viewers to another 50% gain over the next year, he has shown his own readers the opportunity for 100% gains every 12 days on average.
His system works like a slingshot. It finds stocks with enormous amounts of stored, pent-up energy just begging to be released. Then, D.R.'s system identifies the point at which the equity has hit its extreme - when it can't be stretched anymore.
And that's when he tells his readers to "let go."
Last December, a group of readers who followed D.R.'s "fire!" command on one particular resort stock had the opportunity to triple their money in just 11 days.
It's called The 10-Minute Millionaire system because it takes only 10 minutes to "check in" on a trade recommendation, and it can show you how to make millions - even from a small stake.
After all, you only need to double $500 11 times to get to $1,000,000.
And since 2015, D.R.'s research services have averaged between two and three money-doubling plays every month.
Don't delay. D.R. is producing new recommendations every week, and you don't want to miss a single chance at a potential triple-digit winner.
To find out how to claim your copy of D.R.'s 10-Minute Millionaire, click here.